Some of the scenarios
#1. I can do it on my own
You are an entrepreneur or a start-up and don't have money to waste. Why should you hire a marketer to create a strategy and plan?
Often the time and invested energy to solve something that is not our specialty cost us more money than hiring an expert.
#2. I have Facebook page
Ok, that's a great start. How do you know whom to target, who is your audience, and what kind of demo- and psychographics your ideal persona have? Do you know what is the best marketing channel to use? Making some order and structure can mean a lot for future investments.
#3. I admit, I need help
Hurray! Admitting that you need help is sometimes the most relieving moment in our business life. When somebody can take over the struggles and offers a meaningful solution in short time...
What else can an entrepreneur or company owner desire for more?
#4. We have a strategy
Of course, there can be a case that you have it all. Strategic planning is done, and marketing planning is a regular action, but still, something is not going right. Maybe you could use another expert's opinion and see what she says. It might be just another perspective you need.
Your next steps
If any of these above-mentioned scenarios sound familiar to you or you have a very similar situation where you would like to clarify the basics for your business, a marketing plan, and possibly suggestions on how to boost your productivity and optimize the way of working in your company, you can do either of these three steps.