What is Personal Branding?
I'd like to quote Jeff Bezos, the founder of Amazon, who famously said, "Your brand is what people say about you when you are not in the room." We have grown accustomed to the term "branding" being reserved for businesses, but with the rise of social sites and the gig economy, personal branding has become essential. A personal brand is the unique combination of skills and experiences that make you who you are. It's how you present yourself to the world. And how you present yourself to yourself! Effective personal branding sets you apart and allows you to build trust with potential clients or employers.
Why Personal Branding?
Nowadays, a personal brand is a foundation for success in your future. It can help you achieve a variety of goals, both personal and professional, and it can also lead to many advancement opportunities in your career. Do not forget that building your personal brand is also important for building your business.
4 Reasons Why You Should Build Your Personal Brand
1. You will stand out from the crowd
A personal brand is a great way to demonstrate your skills and knowledge of a particular topic or field.
2. You can find new opportunities
A strong personal brand leads to a variety of opportunities, including:
- Job interviews.
- Speaking gigs.
- Networking opportunities.
3. You can build trust with your audience.
Many people, especially from the Millennial generation, do not trust large companies that use traditional advertising.
That's why there's such a big trend towards "small businesses" these days and why influencer advertising is so successful.
People are much more likely to buy from someone who looks, talks, and acts like them than from a big company.
So if you build your brand like a business, but still maintain a personal touch, you are guaranteed to gain the trust of your target audience.
4. You'll always be vetted by someone
Whether you are applying for college, an entry-level job, or your future career, someone will Google your name.
By the way, when was the last time you Googled yourself?
Personal Branding Packages
Build your digital brand
The importance of social media presence is increasing daily. This 2 hour course will bring you up to speed on how to make your mark digitally and learn the hacks you absolutely need to stand out from the crowd.
Find your superpower
Struggling to find your true self and discover your uniqueness? This 4-hour course will help you understand the basics of personal branding, which is all about authenticity, transparency and trust that you can build with your future audience.
Start your journey to become PRO
Embark on the journey of a 6-hour course to build your personal brand and become a professional in the field of your knowledge, skills and interests. This course is highly recommended for those of you who want to start a new business or already have one that is not producing the results you want.
Invest in yourself
The next steps
1. Inform yourself
Google on personal branding, read articles, blogs, watch videos on various channels, ask your colleagues and friends.
4. Choose your course
Once you have your goals in mind, it is time to decide how you will build. What will be "the package" you will present to the outside world. Remember, behind every business there must be a strong (personal) brand.
2. Take a break
After all the research, stop and take a moment for yourself. Do what you want and do not think about what you learned about personal branding.
3. Understand your priorities
Become aware of what your goals are and what you want to accomplish. Make a list. Think of the things you need to do, learn, explore so that your goals can come into fruition.
6. Invest in yourself
Along with the basic information about the course and its process, I will send you all the details related to schedule, expectations and payment.
Talk to You soon!