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Why Personal Branding is soooo important?

Updated: Dec 6, 2022

I'd like to quote Jeff Bezos, the founder of Amazon, who famously said, "Your brand is what people say about you when you are not in the room." We have grown accustomed to the term "branding" being reserved for businesses, but with the rise of social sites and the gig economy, personal branding has become essential. A personal brand is the unique combination of skills and experiences that make you who you are. It's how you present yourself to the world. And how you present yourself to yourself! Effective personal branding sets you apart and allows you to build trust with potential clients or employers.

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